Retail Revenue Engine – Salesforce Solution

Digital Revenue Engine for US-Based Multi-Store Retailer

TeraQuint’s Salesforce-powered retail solution helped a national, multi-location retailer connect the dots across stores, online channels, and marketing campaigns—delivering measurable increases in traffic, conversion, and customer retention.

Contents

1. Company Overview

2. System Overview and Challenges

3. Salesforce Solution Implementation

4. Outcomes

5. Conclusion

6. Ready to accelerate your retail growth?

1. Company Overview

The client is a US-based retailer operating 30+ brick-and-mortar stores and a growing e-commerce platform. Facing fierce competition and shifting customer expectations, leadership sought to unify all channels, leverage customer data, and drive new revenue both online and offline.

2. System Overview and Challenges

System Overview:

Prior to engagement, customer data was fragmented across POS systems, email lists, and legacy CRMs. Marketing campaigns lacked attribution, and store teams had limited visibility into customer preferences and purchase history.

Challenges:

• No 360° customer view

• Manual campaign tracking and reporting

• High cart abandonment and lost follow-ups

• Poor segmentation for personalized offers

• Siloed store and e-commerce data

3. Salesforce Solution Implementation

TeraQuint delivered:

• Unified Salesforce Platform: Integrated all stores, e-commerce, and marketing into a single Salesforce environment.

• Customer 360 & Segmentation: Consolidated data for real-time segmentation and targeting.

• Automated Marketing Journeys: Multi-channel campaigns (email, SMS, social) with automated triggers based on customer behavior.

• Loyalty & Retention: Custom modules to reward repeat shoppers and track engagement across channels.

• Team Enablement: Training and adoption workshops for store and HQ staff.

• Dashboards & Analytics: Real-time sales, marketing ROI, and customer lifecycle dashboards.

4. Outcomes

• Inbound lead generation up 180% in first 6 months

• Abandoned cart recovery increased by 23%

• Customer retention rate improved by 16%

• Sales cycle (first contact to purchase) reduced by 12 days

• Store and e-commerce revenue up $500k in Year 1

• CRM adoption: 91%+ of staff using Salesforce weekly

• ROI: 3x in Year 1 (project investment: $75,000)

• Client feedback: “We finally have actionable insight and seamless customer engagement, both in-store and online.”

5. Conclusion

TeraQuint’s Salesforce solution enabled the retailer to become truly omni-channel, combining data-driven marketing, seamless operations, and measurable business growth—positioning them to lead in a competitive market.

6. Ready to accelerate your retail growth?

TeraQuint empowers retailers of all sizes to leverage Salesforce for digital, data-driven revenue growth.