Agentforce and generative AI depend on clean, unified data. This post explains why "garbage in, garbage out" still holds and what to fix first: identity resolution, source alignment, and quality rules in Data Cloud.
Identity and resolution
Without a single view of the customer, agents and analytics both suffer. We walk through identity resolution strategy and how to prioritise key entities (contact, account, product) before activating to Sales or Service.
Quality and governance
Define simple quality rules and ownership. Monitor completeness, freshness, and consent so activation into Agentforce stays safe and auditable.