Accelerating Digital Transformation and Market Growth with Salesforce & Integrated GTM Strategy
TeraQuint empowered a US-based mid-market technology consulting firm to leap from fragmented, manual workflows and stagnant growth into a scalable, data-driven enterprise. Through a Salesforce-centric digital transformation and an integrated Go-to-Market strategy, the client unlocked new revenue, operational agility, and competitive edge.
Contents
Company Overview
System Overview and Challenges
Salesforce Digital Transformation Implementation
Go-to-Market (GTM) Execution with Salesforce
Outcomes
Conclusion
Ready to modernize and accelerate your business?
1. Company Overview
The client is a US-based technology consulting firm serving both SMBs and Fortune 500 enterprises. As demand for digital services accelerated, the company faced challenges scaling sales, unifying client experience, and keeping up with aggressive growth goals.
2. System Overview and Challenges
System Overview:
Prior to engagement, the business operated on a patchwork of legacy CRMs, manual spreadsheets, and siloed marketing tools. Sales and marketing teams lacked visibility and collaboration, resulting in missed opportunities, slow responses, and inconsistent pipeline growth.
Challenges:
Disconnected systems for sales, marketing, and service delivery
Manual lead tracking and inconsistent handoffs between teams
Limited campaign attribution and reporting
Stagnant revenue from existing clients; slow net new customer acquisition
Inability to forecast pipeline or prioritize resources
3. Salesforce Digital Transformation Implementation
Key TeraQuint solutions delivered:
Unified Salesforce Platform: Migrated all client, lead, and opportunity data into Salesforce Sales Cloud, connecting sales, marketing, and service in real time.
Process Automation: Automated lead capture, qualification, routing, and opportunity management, eliminating manual bottlenecks.
Custom Dashboards: Real-time executive dashboards for sales velocity, campaign ROI, customer segmentation, and forecasting.
Data Migration & Cleansing: Consolidated all legacy data sources, improving data accuracy and usability.
User Training & Adoption: Comprehensive onboarding, custom playbooks, and ongoing support drove rapid team adoption and process discipline.
4. Go-to-Market (GTM) Execution with Salesforce
Target Segment Identification: Leveraged Salesforce analytics to identify high-potential industries and client personas.
Campaign Automation: Implemented Marketing Cloud/Pardot for automated, multi-touch campaigns across email, LinkedIn, and web, all tracked in Salesforce.
Lead Nurturing & Scoring: Automated nurture journeys and scoring rules ensured that only sales-ready leads reached the sales team.
Integrated Content Marketing: SEO-optimized landing pages and gated content tracked directly in Salesforce for true campaign attribution.
Weekly KPI Tracking: Micro-metrics such as campaign open/click rates, lead conversion by channel, and sales follow-up compliance monitored via dashboards.
Continuous Optimization: Monthly strategic reviews with leadership to refine segments, messaging, and GTM tactics based on real data.
5. Outcomes
Lead generation up 230% in first 9 months
Net new customer wins increased by 10 in Year 1
Sales cycle reduced by 19 days
Revenue from new clients up $600,000
Customer lifetime value up 21% due to improved nurturing and cross-sell
Marketing ROI tracking enabled for all digital campaigns
CRM/marketing adoption rate: 94% of all client-facing teams
Project ROI: 5x (project investment: $88,000; incremental revenue: $450,000+ first year)
Client feedback: “We now run a real digital business—data-driven, agile, and able to execute new go-to-market plays at speed.”
6. Conclusion
By integrating Salesforce at the core of both internal operations and external market engagement, the client transformed into a high-velocity, growth-ready digital organization. TeraQuint’s combination of digital process re-engineering and market activation delivered measurable growth and set a new standard for agility and results.
7. Ready to modernize and accelerate your business?
TeraQuint specializes in digital transformation and GTM execution for ambitious technology and services firms. Let’s unlock your next level of growth with Salesforce.